May 11, 2011

Commercial direction, an all-too-often overlooked genre of filmmaking, has produced some of the greatest filmmakers in the last twenty years. David Fincher (Se7en, The Social Network) and Spike Jonze (Being John Malkovich, Where the Wild Things Are), are both products of the commercial direction world. Highlighting the best in music videos, ads and short-form filmmaking, the TIFF Bell Lightbox will showcase Unsigned Directors, music video production, and special guests including independent director A.J. Bond and executive producer of Radke, the Toronto-based commercial production house.

Packaged Goods starts at 7pm tonight. Tickets are $12.00, regular admission, and $9.50 for students/seniors. For more information, go to tiff.net.